In 1994 Triumph turned to GE Capital Commercial Distribution Finance to help solve their challenge. GE Capital offered Triumph an innovative solution, which enabled Triumph’s European dealers to carry enough inventory to meet customer demand, and at the same time helping Triumph to generate the working capital it needed to power its growth.
With over 25 years of experience providing distribution finance for the motorcycle industry, GE Capital not only provided Triumph dealers with the support they needed, but also a deep understanding of emerging industry trends. Steve Reynolds, a 13-year GE Capital veteran and a Motorsports industry Relationship Executive at GE Capital Europe, works closely with Triumph to understand their marketing and distribution strategies. He regularly meets with Triumph’s leadership team and coordinates GE Capital’s relationships with their subsidiaries across the globe.
Outside of Europe, local teams use their deep industry knowledge to support Triumph's global dealer networks. GE Capital Commercial Distribution Finance's Motorsports industry team in the U.S., including Paul Puma and Jeff Pike, work to support Triumph and its dealers across the U.S., where Triumph continues to gain market share.