With Inventory Finance GE Capital allocates dedicated purchase limits for dealers in a distribution channel. In doing so, manufacturers can focus on their core business - manufacturing, marketing and selling their products - while ironing out seasonal fluctuations and guaranteeing liquidity.

GE Capital has the experience, technology and products to help the smooth flow of product from manufacture through to end sale. We understand the demands and pressures that drive the distribution channel and we have developed capabilities that are flexible enough to reflect the discreet market dynamics and challenges in key industries.

For example, if your products are primarily sold in the summer months, GE Capital’s deep understanding and experience of the industries we serve, combined with our simple financing programme, ensure that dealerships have the right product, in the right quantities to meet customer demand at the right time.

Furthermore, GE Capital’s truly Pan-European capability enables manufacturers to benefit from a single, consolidated solution for their distribution funding requirements. Our distribution finance specialists have all the expertise required to support manufacturers to overcome the complex legal and regulatory challenges faced by businesses when distributing product through intricate, cross-border distribution networks.

Case study: Triumph Motorcycles

GE Capital´s partnership with Triumph has enabled them to expand sales of their iconic motorcycles from 3 to 35 countries